skills & expertise

A blend of creative, technical, and digital commerce skills developed through hands-on experience in video editing, design, branding, and online content creation. I combine storytelling and visual strategy with digital marketing to produce engaging content across multiple platforms and online stores.

Close-up of a computer screen displaying a video editing software timeline with various video and audio tracks in different colors.

Video Production & Editing

  • Adobe Premiere Pro

  • Final Cut Pro

  • Adobe After Effects

  • Colour grading & correction

  • Audio mixing & enhancement

  • Music synchronisation & rhythm-based editing

  • Storytelling, pacing & visual continuity

Abstract painting with a rainbow spectrum blending from yellow and orange to green, blue, purple, and white.

Design & Branding

  • Adobe Photoshop

  • Canva

  • Visual identity & layout design

  • Typography & composition

  • Thumbnail, logo & merchandise design

  • Poster, campaign & promotional materials

  • Brand consistency & creative direction

Digital illustration of two social media posts with icons, surrounded by pink hearts and abstract symbols, on a pink and purple background.

Digital Media & Content Creation

  • Social media strategy & optimisation

  • SEO captions, hashtags & analytics

  • YouTube, Instagram & TikTok management

  • Short-form video editing & storytelling

  • Audience engagement & cross-platform branding

  • Creative marketing & content scheduling

Digital illustration of a shopping basket with financial and shopping icons, set against a bar chart background.

eCommerce & Digital Marketing

  • Understanding of online shop and clothing store management

  • Product design & digital merchandising

  • Experience with print-on-demand platforms (Redbubble, Teespring)

  • eCommerce sales & digital storefront presentation

  • Basic marketing, pricing, and product optimisation strategies

  • Customer engagement & call-to-action design

A digital abstract image of a network of glowing blue lines and dots forming mountain-like peaks on a dark background.

Technical & Professional

  • File organisation & asset management

  • Collaborative & independent workflow experience

  • Creative project planning & execution

  • Problem-solving & adaptability

  • Strong attention to detail & visual balance